The world of nightlife promotion just got a serious upgrade. Dancefloor officially unveiled Dancefloor Pro, a platform designed from the ground up to empower promoters, venues and the communities they serve with many useful tools. More than just another ticketing site, Dancefloor Pro positions itself as the ultimate hub for event promotion, marketing and fan engagement, aiming to reshape the way dance music events are brought to life.
Dancefloor’s story begins with its founder, Ben King – a DJ and former DICE engineer, who knows firsthand the unique hurdles faced by independent promoters. Developed in close collaboration with industry insiders, Dancefloor Pro is a direct response to the frustrations of organic discovery being throttled and the rise of “pay-to-play” event listings.
“Existing platforms have been letting independent promoters down” Ben tells us, “We’re launching Dancefloor Pro to put promoters first, highlighting their events with personalised recommendations, and giving them all the tools they need to make their event a success, going beyond just ticketing with dedicated features for growing a community and maximising marketing efforts.”
What sets Dancefloor Pro apart is its holistic approach. The platform offers a modern suite of tools covering every stage of event management: from planning and communications, to ticket sales and marketing optimisation, right through to post-event feedback and fan retention.
Promoters can now access:
- Unified Fan Inbox: Direct, trustworthy communication with attendees.
- Community Building: Reward superfans with exclusive news, early bird offers or special perks.
- Seamless Ticketing: Quick, mobile-friendly purchases and a robust check-in app for hassle-free admissions.
- Marketing Powerhouse: Built-in sales attribution, DJ’s affiliate link, pixel integrations for Facebook, TikTok, Google, and detailed analytics to maximise ROI.
- Loyalty Features: Automated waiting lists, broadcast channels, and push notifications to keep fans engaged and coming back.
Whether you’re a small promoter or a major brand hosting sold-out festivals, Dancefloor Pro tools are designed to scale. Transparent pricing and a focus on cost-effectiveness make it accessible for events of any size, helping local scenes thrive while keeping the spirit of the dancefloor alive.
In an era where nightlife faces unprecedented challenges, Dancefloor Pro is more than just a logistical solution. It’s a rallying point for community, creativity, and connection. By simplifying the nuts and bolts of event management and putting powerful marketing and community tools into the hands of those who need them most, Dancefloor Pro ticks all the boxes as an alternative option for a ticketing platform.
