This past Saturday, Ibiza witnessed a seismic shift in its clubbing landscape. elrow, the global party powerhouse, launched its 2025 season at the revolutionary [UNVRS], and the message was unmistakable: the rules of nightlife have been rewritten.
Stepping into [UNVRS] for elrow’s sold-out opening night felt less like entering a club and more like crossing into a parallel universe. Themed “Nowmads: New World,” the event was a sensory odyssey where music, technology, and fantasy collided in a dazzling spectacle. This wasn’t just another party, it was elrow 2.0, a bold evolution that transforms celebration into an art form. Here, chaos and imagination meet cutting-edge tech, blurring the line between reality and the fantastical.
Conceived by The Night League, the creative minds behind Ushuaïa and Hï Ibiza, and led by visionary Yann Pissenem, [UNVRS] is more than a club. It’s a living sculpture, a dreamscape, and a technological marvel rolled into one. Its state-of-the-art infrastructure sets a new global standard, providing the perfect canvas for elrow’s wildest visions. Every inch of the space is designed for total immersion: from 360º visuals and next-gen sound to monumental sculptures and enveloping design, [UNVRS] is built for the dancefloor and engineered for the future.
From the first beat, [UNVRS] transformed into a living ecosystem. Under the spell of Nowmads: New World, the venue exploded with color, movement, and imagination – towering installations, acrobats descending from above, and performers weaving through the crowd in over 200 handmade costumes. The creative force behind this spectacle? A team of 15 art directors from 13 countries, working for over six months to bring this vision to life, all to create a space where the audience didn’t just watch, they became part of the show.
On the decks, Bastian Bux, Franky Rizardo, Kölsch, and Ilario Alicante delivered a sonic journey as electrifying as the visual production. Bux set the tone with a groove-laden opener, Rizardo and Kölsch kept the energy surging, and Alicante closed with a set that turned the night’s finale into pure euphoria.
Nowmads: New World is already shaping up to be the revelation of Ibiza’s summer—a shifting tapestry of cultures, eras, and imaginary worlds. With elrow 2.0, the brand’s signature “organised chaos” is more immersive, more narrative, and more ambitious than ever before. “We’ve stayed true to our roots—the essence remains the same: to move people, to thrill them, and above all, to make sure they have a great time,” says Cruz Arnau, Brand Steward and co-founder of elrow. “The only difference is that now we’re doing it within a universe of technical and artistic possibilities like we’ve never had before.”
This launch is just the beginning: elrow’s [UNVRS] residency runs every Saturday through 4th October, each night with a new theme and world-class visual artists. Expect the unexpected, from the “Psychedelic HallucinariumW by Alex and Allyson Grey to Okuda San Miguel’s “Neo Kaos Garden”, and more yet to be revealed.
As Juan Arnau, CEO and co-founder of elrow, puts it: “With elrow 2.0, we’re entering a new phase, more immersive, more narrative, more elaborate, and with even more ambitious artistic proposals. Thanks to [UNVRS], we can finally bring to life what we’ve only imagined until now. This isn’t just a party. It’s stepping fully into elrow. It’s the arrival of The Wow Factory.”
