Ibiza has always been about more than just the party. Beautiful beaches, sun-kissed nature and many breath-taking landscapes. For the group that turns into a family, the randoms you meet in a queue who end up on your speed dial for life. This National Friendship Day 2026, Find Your People links into White Claw’s wider mission to fight the friendship recession – aiming to create 50,000 new friendships this summer. Find Your People is here putting this idea to the test: Can dance music create connections that last a lifetime?
“Find Your People” is a 24-hour social experiment designed to prove exactly that. Ten like-minded house heads, flown in for a condensed Ibiza experience that starts with a White Claw x Defected villa takeover and culminates in a night at Chinois. The soundtrack? A stacked session soundtracked by a cast of Defected Record’s finest selectors – Defected and Mas Tiempo family DJAMMIN b2b Dutch breakout Joëlla Jackson, before the crew heads to Chinois Ibiza for a night with global institution brand Defected.
The hook is simple but timely. In a world where headlines talk about a “friendship recession” and loneliness is framed as a public health crisis, nightlife remains one of the last spaces where real connection still happens organically. House music has always been built on that premise: shared bodies, shared beats, shared moments that turn into memories. Defected has been central to that story for over two decades, embedding itself as a global house institution with a presence on the island that goes far beyond a single residency.
What makes this more than just another branded weekend is the focus on the social side of club culture. The project partners with Cliq, a community app designed to match people by interest rather than algorithm-driven engagement. The idea isn’t to replace real-life interaction with tech, but to use it as a tool to get people in the same room, then let the dancefloor do the rest.
Because let’s be honest: the real magic doesn’t happen in a group chat. It happens when the kick drops, the room locks in and you catch the eye of someone who feels the same pulse. It happens in the walk back to the villa at sunrise, when the adrenaline fades and the conversations get real.
During these 24 hours, those connections will be documented to see whether a shared love of raving, dancing and the particular energy of Ibiza can create something that lasts beyond the summer. If you’ve ever been part of a Defected crowd or spent a week lost in Ibiza, you already know the answer is probably yes.
For house fans looking for more than just another ticket, this is a chance to be part of a story that celebrates what club culture does best: bring people together. Applications and details are live now via the “Find Your People” portal.
Against the backdrop of a friendship recession, where the number of adults with no close friends has quadrupled, while those with ten or more close friends have fallen by almost threefold*, White Claw is investing in connection. By bringing people together around the things they love, whether that’s raving or LARPing, the brand is creating moments to spark genuine relationships. And if this works the way everyone hopes, in six months you won’t be reading about ten strangers, but about about a new crew who found each other in the one place that still makes that kind of connection feel possible.
